A few months back, four geeky college students, living on pizza in a computer lab downtown on Mercer Street, decided to build a social network that wouldn’t force people to surrender their privacy to a big business. It would take three or four months to write the code, and they would need a few thousand dollars each to live on.
They gave themselves 39 days to raise $10,000, using an online site, Kickstarter, that helps creative people find support.
It turned out that just about all they had to do was whisper their plans.
And so the backlash begins--I've been predicting for a long time that the era of "privacy is dead" wouldn't last, and the shot heard 'round the world in this case was Facebook's recent actions around privacy.
I applaud these guys for taking this on. Someone needed to and I think there will be a pretty huge uptake of this before long. Make sure and read the transcript of Eben Moglen's "Freedom in the Cloud" talk if you haven't already. Great food for thought.