If we want to create passionate users, we need to help them get better.

• ‘Nobody’s passionate about things they suck at.”
• Many people still have their cameras permanently set on “P” – automatic mode — even though those cameras offer finer control over things like shutter speed and aperture
• What would it mean to our users if we unlock the door and help them be awesome?

This falls right in line with many of the discussions Team Mach-II has been having as we look ahead to the 1.9 and 2.0 releases. If we implement even half of what we have in mind for 2.0 it's going to be awesome and will help our users be more productive than ever before.